The expansion of big data and artificial intelligence technologies like machine learning have enabled businesses to understand the importance of data. This has also propelled approaches focused on the use of data, such as data intelligence, to the forefront. The latter is favoured by several companies because of the advantages it offers. This approach, refers to all the processes put in place to collect, analyse and use data, also plays an important role in the business world. In particular, it makes it possible to predict trends using statistical models. But it includes several elements that are essential to take into account. In this article, we list all the main points you need to know on the topic of data intelligence.